Client News/Details

Snell & Wilmer Represents Software Development Company Flywheel Software in Growth Equity Investment from The Jordan Company, L.P.

May 6, 2022

PHOENIX – Snell & Wilmer advised Flywheel Software (Flywheel) in its growth equity investment from The Jordon Company, L.P. (TJC), a middle-market private equity firm. Flywheel projects that partnering with TJC will accelerate its growth and platform development with the goal of further simplifying the process of data activation for its enterprise customers as they seek to drive revenue growth. Flywheel also announced the launch of its No Code Data Activation Platform.

"Over the last eighteen months we have seen a major shift with our enterprise customers moving toward the Modern Data Stack and away from CDPs," said Chris Sell, Co-CEO of Flywheel in a company press release. "Flywheel is purpose-built to transform our customers' enterprise data warehouses into growth engines. The launch of our No Code Data Activation Platform is just the start. Our vision is to enable data-driven companies to activate first-party data intelligently and responsibly no matter where it lives to drive trajectory-changing growth." 

Flywheel's platform enables customers to activate first-party customer data in their Modern Data Stack directly into any marketing, sales, and customer service destinations. With the launch of its No Code Data Activation Platform, Flywheel has disrupted traditional Customer Data Platforms (CDPs) with a radical new approach that empowers its customers to activate data entirely within their data warehouses.

Tony Caldwell led the Snell & Wilmer team advising Flywheel in the growth equity investment. The diverse team included Jada Allender, Travis N. Atwood, Allison Davis and Bardia Moayedi (corporate); Bahar A. Schippel (tax); Matthew P. Chiarello and Greg Gautam (employee benefits); and Jennifer Y. Yee (labor and employment). 

Snell & Wilmer's corporate and securities attorneys have served as counsel to a substantial number of clients ranging from Fortune 100 companies to smaller emerging businesses. Our attorneys have provided sophisticated legal representation to biotech companies, health care and financial institutions, public utilities, homebuilders, transportation companies, restaurant and hospitality providers, athletic complexes, fitness facilities and many other types of businesses. Snell & Wilmer’s venture capital and private equity practice covers multiple aspects of the transactional arena involving public and private companies, including the structuring and execution of majority buyouts and minority investments, acquisitions (including buy- and sell-side deals, as well as negotiated and auction deals), financings (including 144A transactions and PIPEs), going-private transactions, and spin-off transactions. Our venture capital and private equity attorneys advise both domestic and international funds, including venture capital, private equity, hedge, mezzanine, real estate opportunity, fund-of-funds, exchange, and other private investment funds.