Tony Caldwell, Partner at our Phoenix law office
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Tony Caldwell

Partner
Biography

Tony Caldwell helps clients develop, deploy, acquire, and commercialize emerging technologies. He regularly advises clients navigate complex issues related to law, technology, and artificial intelligence. He chairs the firm’s AI Practice Group and co-chairs the firm’s Cybersecurity, Data Protection, and Privacy Practice Group. His day-to-day practice focuses on corporate, technology, and life sciences transactions, with an emphasis on commercial contracts, artificial intelligence governance, software licensing, manufacturing and supply chain, data privacy, cybersecurity, and mergers and acquisitions.

Technology Transactions

Tony advises emerging and established companies on the development, acquisition, licensing, commercialization, and protection of technology, intellectual property, and data. He structures and negotiates SaaS and software agreements, technology licenses, data-use arrangements, strategic collaborations, professional-services agreements, and complex vendor and supply-chain contracts. His experience spans AI and machine learning, fintech, proptech, bevtech, cybersecurity, digital health, data analytics, semiconductors, batteries, defense, call, centers, autonomous and connected technologies, and other emerging technologies across highly regulated industries.

Artificial Intelligence

Tony advises companies developing, offering, acquiring, and deploying AI-enabled products and services. His experience includes structuring and negotiating AI addenda and commercial agreements; developing AI governance policies, transparency disclosures, and risk assessments; allocating rights in AI prompts, training data, customer data, models, and outputs; and addressing AI explainability, human oversight, bias, audit rights, model validation, and third-party AI providers. He also counsels clients on the privacy, cybersecurity, intellectual property, employment, and regulatory considerations associated with generative AI, machine learning, and automated decision-making.

Tony’s recent work includes advising on enterprise deployments of large language models involving sensitive data, negotiating customer and vendor AI terms for AI-enabled technology providers, addressing restrictions on the use of confidential and research data for model training, and counseling businesses concern AI-enabled decision-making tools with human-in-the-loop oversight. He regularly writes and presents on emerging AI regulation, responsible AI use, and the professional-responsibility considerations associated with legal AI tools.

Healthcare and Life Sciences

Tony also has extensive experience with clinical trial, research, development, manufacturing, supply, distribution, software, and data arrangements.

Tony advises healthcare providers, life sciences companies, clinical-research organizations, medical technology companies, and digital-health businesses on technology transactions, data use, commercial arrangements, and regulatory compliance. His recent work includes counseling clients on the deployment of AI tools that may access protected health information, reviewing business associate and data-processing arrangements for AI-enabled services, negotiating restrictions on the use of clinical and participant data for model training, and assessing legal risks associated with AI-supported clinical documentation, coding, utilization management, and claims processes. He is a member of the firm’s Life Science and Medical Technology Industry Group. He has extensive experience negotiating preclinical and clinical trial agreements, material transfer agreements, and domestic and international supply chain agreements. He has also represented several life sciences companies in connection with private equity investments, mergers and acquisitions, and initial public offerings (IPOs).

Data Privacy and Cybersecurity

Tony advises U.S. and multinational companies on privacy compliance, cybersecurity preparedness, data governance, vendor risk management, cross-border data transfers, and the responsible use of AI and automated decision-making technologies. He helps clients develop practical privacy and security programs, conduct data and AI risk assessments, negotiate data-processing and cybersecurity terms, manage data-subject requests, prepare for cyber incidents, and develop employee, consumer, and AI-use notices and policies.

His recent work includes counseling companies on automated employment decision tools, employee monitoring and privacy notices, AI model-training restrictions, digital advertising and outreach, data licensing, cybersecurity services, and U.S. state, federal, and international privacy requirements. He also has substantial experience assisting organizations with ransomware, cyber extortion, and other incidents involving sensitive information.

He routinely assists companies with issues and drafting policies related to the E.U. General Data Protection Regulation (GDPR), U.K. GDPR, California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Telephone Consumer Protection Act (TCPA), Children’s Online Privacy Protection Act (COPPA), Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), Personal Information Protection and Electronic Documents Act (PIPEDA), Health Insurance Portability and Accountability Act (HIPAA), and Health Information Technology for Economic and Clinical Health Act (HITECH).

Sports and Entertainment

Tony advises professional sports teams and entertainment businesses on their brand awareness and commercialization efforts through licensing, events, and corporate sponsorships. He has counseled clients regarding name, image, and likeness (NIL), affiliate marketing, fashion shows, film festivals, food & beverage programs, influencer and celebrity advertisements, and concierge services. He has represented clients in a variety of professional and college deals across golf, e-sports, football, and soccer.

Credentials

Bar Admissions

  • Arizona
  • Indiana


Court Admissions

  • Supreme Court of Arizona
  • Supreme Court of Indiana
  • United States District Court, Southern District of Indiana


Education

  • University of Arizona James E. Rogers College of Law (J.D., cum laude)
    • Certificates for Transactional Business and Health Law
  • Wabash College (B.A., Biology)
    • National Collegiate Athletic Association (NCAA) All-American (Honorable Mention) and 2x Academic All-American, Swimming and Diving
Experience

Awards & Recognition

  • Phoenix Magazine, Top Lawyers – Artificial Intelligence (2026)
  • Southwest Super Lawyers®, Rising Stars Edition, Technology Transactions (2025)
  • The Best Lawyers in America®: Ones to Watch, Health Care Law (2023-2027)
  • Arizona Bar Foundation, Volunteer of the Month
  • Saving Amy, Community Partner Award

Representative Experience

Artificial Intelligence

  • Advised an AI-enabled customer-data and marketing technology company on product commercialization, AI terms of service, enterprise AI addenda, customer contracting, model-training restrictions, data and output rights, and AI governance
  • Drafted AI technology transparency and risk assessments addressing generative AI outputs, machine-learning decisioning, legal and ethical risks, privacy, security, regulatory considerations, and protection of proprietary technology
  • Negotiated enterprise AI addenda addressing approval rights, AI documentation, third-party models, training methodologies, explainability, human oversight, data protection, intellectual property, bias, and regulatory compliance
  • Advised a national retailer on notices, risk assessments, data-subject rights, and human-review procedures associated with automated employment decision tools
  • Negotiated contractual restrictions on the use of clinical-research and participant data to train, validate, improve, or develop artificial intelligence and machine-learning models
  • Advised clients on confidentiality protections governing the use of generative AI tools, public large language models, automated translation services, and AI-enabled writing assistants

Technology Transactions

  • Represented privately held AI omics company in connection with numerous platform subscriptions and consulting arrangements with big pharma, biotech, and research foundations
  • Represented publicly traded supply chain software company in license agreements with defense contractors
  • Represented privately held AI checkout company in connection with subscription licensing and collaboration with retail chains
  • Represented numerous business-to-business (B2B) and business-to-consumer (B2C) clients with click-through agreements
  • Negotiated a master services agreement for an AI-enabled cybersecurity platform, including data ownership, AI training data, and cybersecurity protections

Life Science and Medical Device

  • Represented publicly traded diagnostic testing company in negotiation of numerous development, manufacturing, and supply chain agreements with international partners to scale COVID-19 testing capacity
  • Represented publicly traded pharmaceutical company with establishing Phase II clinical trial program in India
  • Represented multiple publicly traded pharmaceutical companies with long-term leasing of research equipment
  • Represented international medical technology company with software licensing and SaaS agreements
  • Represented multiple medical diagnostics and pharmaceutical companies with joint development, manufacturing, supply, clinical trial, and distribution arrangements in the United States and abroad

Mergers and Acquisitions

  • Represented an engineering and consulting company in a buy-side acquisition involving a multidisciplinary corporate, benefits, tax, intellectual property, employment, real estate, construction, and environmental team
  • Advised on artificial intelligence, information technology, privacy, and data-security diligence in connection with the acquisition of a technology company
  • Advised an AI company regarding equity restructuring, governance, intellectual property, confidentiality, and investor rights
  • Represented privately held defense software company in its sale to public company buyer
  • Represented media and influencer company in its sale to public company buyer
  • Represented privately held technology company specializing in enterprise software for the alcoholic beverage industry in its sale to a private equity fund
  • Represented gene-editing life sciences company with data and privacy due diligence in connection with IPO
  • Represented privately held technology company specializing in data activation in growth equity investment
  • Represented privately held outdoor apparel company in private equity investment
  • Represented battery testing laboratory in its sale to strategic buyer
  • Represented cybersecurity managed detection and response (MDR) company in its acquisition of multiple enterprise-level MDR companies
  • Represented unicorn proptech company in its merger with property management company

Data Privacy

  • Advised a national retailer on multijurisdictional employee privacy notices and automated hiring-tool requirements
  • Counseled an educational technology company on COPPA consent compliance and website disclosures
  • Advised an international technology company following a privacy data breach
  • Represented international consumer products company in connection with digital advertising complaint from U.S. regulatory authorities
  • Represented multiple privately held technology companies with development of data license agreements
  • Advised multiple public companies in connection with GDPR, CCPA, TCPA, and HIPAA compliance efforts, including drafting website terms of use, privacy policies, cookie management, data subject access request (DSAR) protocols, and Business Associate Agreements

Healthcare

  • Represented multiple healthcare systems and lab testing companies in connection with COVID-19 testing arrangements with public, private, and tribal entities
  • Represented multiple national nonprofit healthcare systems as lead outside counsel for technology transactions
  • Represented multiple venture-backed healthcare systems in connection with physician group acquisitions
  • Represented physicians in connection with employment agreements with hospitals, physician groups, and private practices
  • Represented national fertility clinic group in connection with compliance and HIPAA matters
  • Advised multiple healthcare clients on regulatory compliance issues involving Medicare, Medicaid, Stark, Anti-Kickback, Eliminating Kickbacks in Recovery Act (EKRA), Sunshine Act, Federal Food, Drug, and Cosmetic (FD&C) Act, and the Affordable Care Act

Licensing

  • Represented professional women’s soccer team with multiple sponsorship, ticketing, media rights, facilities licensing, and regulatory compliance matters
  • Represented private equity fund in connection with all aspects of hosting inaugural professional golf tournament, including facility licensing, revenue share, sponsorship, food & beverage, and media rights
  • Represented international concierge service in connection with numerous event and brand contracts with luxury goods, fashion, online gaming, technology, and sports customers
  • Represented publicly traded homebuilder in connection with presenting sponsorship of a professional golf tournament
  • Represented privately held beverage company with multiple festivals at professional sports and live event venues
  • Represented an international diagnostic testing manufacturer with multiple sponsorships with a college and professional sports teams
  • Represented international soccer tournament in connection with match participation agreements, marketing, sponsorship, facilities licensing, media rights, and NIL rights matters
  • Represented online gaming company regarding its sponsorship deal with a major e-sports tournament

Previous Professional Experience

  • Smith, Anderson, Blount, Dorsett, Mitchell & Jernigan, LLP, Associate
  • Hall Render Killian Health & Lyman, PC, Associate
  • Tech Launch Arizona, University of Arizona Office of Technology Transfer, Student Fellow
  • Japan Communications, Inc., IP Summer Associate
  • Nestlé Health Science, Southwest Account Executive
  • Eli Lilly & Company, Sales Representative

Professional Memberships and Activities

  • Arizona BioIndustry Association (AZBio)
    • Executive Committee (2024 – Present)
    • Board Member (2022-Present)
  • American Health Lawyers Association
  • Arizona Society of Healthcare Attorneys
  • State Bar of Arizona
    • Technology Working Group
      • Chair (2025-Present)
    • AI Ethics Subcommittee

Community Involvement

  • Saving Amy
    • Board Member (2026 – Present)
  • AZ StRUT
    • Board Member (2020-Present)
  • Arizona Association of Wabash Men
    • President (2024 – Present)
    • Board Member (2018-Present)
  • Indianapolis Association of Wabash Men
    • Board Member (2017-2018)
  • TechPoint Foundation for Youth
    • Governance Committee Member (2015-2018)
  • Southern Arizona Legal Aid
    • Student Attorney (2014-2015)

Representative Presentations and Publications

Client News
Client News
Feb 13, 2026

Snell & Wilmer Represents Kaiser Associates, Inc. in Acquisition by Sia Partners

Client News
Oct 31, 2025

Snell & Wilmer Represents Next Glass in Acquisition of Ekos

Client News
Aug 22, 2025

Snell & Wilmer Advises TransCo.Energy, LLC in Its Sale to Electrical Consultants, Inc.

Client News
Jul 28, 2025

Snell & Wilmer Represents SocialPilot in Acquisition by Group.one