Client News/Details

Snell & Wilmer Represents Leading Influencer Media Firm Mom Media in Acquisition by Everyday Health Group

June 1, 2023

PHOENIX - Snell & Wilmer advised Mom Media, a leading influencer media firm specializing in parenting, family, and women's content in its sale to publicly traded buyer Everyday Health Group (EHG). 

Founded in 2008, Mom Media built a strong reputation as a leading community for parents and over 14,000 parenting influencers through social media, influencer marketing, content creation, and its annual Mom 2.0 Summit conference featuring parent voices from entertainment, health & wellness, food, and tech.

EHG is a recognized leader in patient and provider education to its premier health and wellness digital properties, and the acquisition is expected to enhance Everyday Health Group’s existing portfolio of brands and platforms while expanding its reach into new and emerging markets. In a company press release announcing the transaction, Heidi Cho, Executive Vice President and General Manager of EHG’s Pregnancy and Parenting business, said “Mom Media has a proven track record of delivering engaging live experiences and impactful content campaigns on behalf of diverse client partners across numerous industries. We believe their deep ties to the parent creator community provide us with a unique opportunity to amplify our reach and better serve today’s audiences.”

John Pacini, CEO of Mom Media, added "Joining forces with Everyday Health Group presents a landmark opportunity for us to continue to grow and develop our business and our brands.”

Tony Caldwell led the Snell & Wilmer team advising Mom Media in the sale. The diverse team included Rachel A. Simon, Jada Allender, Kate M. Pokorski, and paralegal, Sharon Ferraro (corporate); Jennifer R. Yee (labor and employment), and R. Lee Fraley (intellectual property).

Snell & Wilmer’s mergers and acquisitions attorneys are well-versed in providing strategic, innovative legal and business services for complicated corporate transactions. They have extensive experience with transactions in a variety of industries, including highly regulated industries where the intersection of business and government requires a particularly strategic and risk-sensitive approach. Their experience, coupled with deep industry knowledge, allows them to provide thoughtful, innovative, and comprehensive solutions for their clients. Snell & Wilmer’s clients include sellers, buyers, investors, banks and bankers, venture capital firms, private equity firms, institutional lenders, independent directors and committees, management groups, creditors, and creditor committees.