Dax Alvarez is a member of the intellectual property practice group and offers 25 years of experience in trademark law. He concentrates his practice on trademark counseling, prosecution, licensing, litigation, rights of publicity, and Internet domain name matters. Dax assists clients with all stages of securing U.S. trademark protection and coordinates the filing and prosecution of foreign trademark applications. He has extensive experience in managing U.S. and international trademark portfolios in the technology, apparel, consumer products, entertainment, and food and beverage fields, and works with clients in formulating U.S. and international filing, protection, and enforcement strategies. Dax advises clients on selection and adoption of new trademarks, renders opinions on the availability and proper use of trademarks and practices extensively before the U.S. Patent and Trademark Office (USPTO), including opposition and cancellation proceedings. He also has extensive transactional experience including negotiating and preparing licensing, coexistence and settlement agreements. In recognition of his trademark law experience, Dax was named to the World Trademark Review (WTR) 1000 list in 2023.
Dax has lectured on a variety of topics in the fields of trademarks and domain name matters in a variety of settings, including professional, academic, and business organizations. Prior to joining Snell & Wilmer, he spent 17 years as a partner at the intellectual property firm Blakely Sokoloff Taylor & Zafman. Prior to that, Dax spent two years as an examining attorney for the USPTO where he evaluated, examined, proposed, reviewed, and searched trademarks in applications for registration in order to determine eligibility and compliance with the Trademark Act and related statutes.