Client News/Details

Snell & Wilmer Represents Advertising Technology Company Proper Media, LLC in Acquisition by Sovrn Holdings, Inc.

July 15, 2021

SAN DIEGO – Snell & Wilmer advised Proper Media, LLC, a San Diego-based advertising technology company with personalized managed services, in its sale to Sovrn Holdings, Inc., a publisher-focused technology company. The acquisition is expected to result in high-yielding advertising with insightful unified reporting that boosts revenue and lowers costs and will extend Sovrn's products and services to help publishers make more money, more profitably. 

"Proper Media gives publishers access to enterprise-level technology that increases their revenue while streamlining operations and improving profitability," said Chris Richmond, co-founder and CEO, Proper Media, LLC in a company press release. "In Sovrn, we've found a partner that shares our view that publishers deserve better, and we now have the investment to drive further innovation in website monetization for publishers."

Bardia Moayedi led the Snell & Wilmer team advising Proper Media, LLC in the sale. The diverse team included Katherine McCaig, Sarah Hibbard and paralegal Justin Ferguson (corporate); and William Kastin (tax).

Snell & Wilmer’s mergers and acquisitions attorneys are well-versed in providing strategic, innovative legal and business services for complicated corporate transactions. They have extensive experience with transactions in a variety of industries, including highly regulated industries where the intersection of business and government requires a particularly strategic and risk-sensitive approach. Their experience, coupled with deep industry knowledge, allows them to provide thoughtful, innovative and comprehensive solutions for all of their clients. Snell & Wilmer’s clients include sellers, buyers, investors, banks and bankers, venture capital firms, private equity firms, institutional lenders, independent directors and committees, management groups, creditors and creditor committees.