Snell & Wilmer Advises Fintech Platform Greenwood in Two-Year NIL Deal with the Black-Owned Digital Bank’s Newest Brand AmbassadorJuly 28, 2022
SAN DIEGO – Snell & Wilmer advised Greenwood, Inc. (Greenwood), a digital banking platform for Black and Latino individuals and business owners, in its two-year NIL deal with top high school football recruit in the United States Travis Hunter as the Black-owned digital bank’s newest brand ambassador. Hunter will be the face of the brand’s new “Choose Black” campaign, aimed at celebrating trailblazers in the Black community who’ve make personal decisions that will benefit the community in years to come.
Cofounder and chairman Ryan Glover says the deal has as much to do with Hunter’s bravery and integrity off the field as it does his talents on it. “Travis’s commitment to select Jackson State over other top D1 schools is truly a testament to our Choose Black mission, and why we’re choosing to celebrate him as our inaugural NIL partner,” Glover said in a recent article announcing the deal. Glover founded Greenwood in 2020 with Civil Rights icon and former Atlanta mayor Andrew Young and rapper Killer Mike (Michael Render). “I was really impressed with Travis’s decision to choose Jackson State University over Florida State and other D1 schools that are more financed, and have more [media] exposure. This is a kid who really embodies the bravery that we have and promote at Greenwood, to improve the lives of our community.”
Bardia Moayedi led the Snell & Wilmer team advising Greenwood in the deal, with the assistance of Deborah A. Gubernick.
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