Legal Alert - Telephone Consumer Protection Act: Considerations Before You Hit "Send"


by Kevin Jackson and Timothy J. Toohey

As consumers lean more toward using mobile devices primarily for text messaging in lieu of telephonic conversations, businesses have sought to tap into this rapidly expanding advertising frontier. Before utilizing this mechanism for reaching their target consumers, businesses would be prudent to take note of recent cases that reveal the substantial legal risks associated with text message marketing campaigns.

[Read the full alert.]