Legal Alerts/Details

Truth or Consequences: FTC Revised Endorsement Guides & Class Action Risk

August 08, 2023
  1. Snell & Wilmer 2023 Summer Associate Sarah Richards provided material assistance in the production of this article. Sarah Richards is not a licensed attorney.

  2. Quotations throughout the article are taken from the Guides or other related FTC public statements. See Lesly Fair, FTC and Endorsements: Final Revised Guides, A Proposed New Rule, And An Updated Staff Publication, FTC (June 30, 2023), FTC, Federal Trade Commission Announces Updated Advertising Guides to Combat Deceptive Reviews and Endorsements (June 29, 2023),

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