Publication
Legal Alert – Telephone Consumer Protection Act: Considerations Before You Hit “Send”
by Kevin Jackson and Timothy J. Toohey
As consumers lean more toward using mobile devices primarily for text messaging in lieu of telephonic conversations, businesses have sought to tap into this rapidly expanding advertising frontier. Before utilizing this mechanism for reaching their target consumers, businesses would be prudent to take note of recent cases that reveal the substantial legal risks associated with text message marketing campaigns.
About Snell & Wilmer
Founded in 1938, Snell & Wilmer is a full-service business law firm with more than 500 attorneys practicing in 16 locations throughout the United States and in Mexico, including Los Angeles, Orange County and San Diego, California; Phoenix and Tucson, Arizona; Denver, Colorado; Washington, D.C.; Boise, Idaho; Las Vegas and Reno, Nevada; Albuquerque, New Mexico; Portland, Oregon; Dallas, Texas; Salt Lake City, Utah; Seattle, Washington; and Los Cabos, Mexico. The firm represents clients ranging from large, publicly traded corporations to small businesses, individuals and entrepreneurs. For more information, visit swlaw.com.
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