Publication
Legal Alert – FTC Publicizes FAQ for New COPPA Rule
Despite calls by major industry players for delay, the Federal Trade Commission (FTC) has confirmed that its previously announced new rule for the Children's Online Privacy Protection Act (COPPA) will go into effect on July 1, 2013 (COPPA Rule). The new COPPA Rule, which was announced by the FTC in December 2012, will affect a much broader range of enterprises and applications than was previously the case, and constitutes a major revamping of the governing rules for COPPA. All operators of commercial websites and online services, including mobile applications, that are either directed (in whole or in part) to children under 13 or that have actual knowledge that they are collecting, using or disclosing personal information from children under 13 should pay close attention to the new rule.
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Founded in 1938, Snell & Wilmer is a full-service business law firm with more than 500 attorneys practicing in 16 locations throughout the United States and in Mexico, including Los Angeles, Orange County and San Diego, California; Phoenix and Tucson, Arizona; Denver, Colorado; Washington, D.C.; Boise, Idaho; Las Vegas and Reno, Nevada; Albuquerque, New Mexico; Portland, Oregon; Dallas, Texas; Salt Lake City, Utah; Seattle, Washington; and Los Cabos, Mexico. The firm represents clients ranging from large, publicly traded corporations to small businesses, individuals and entrepreneurs. For more information, visit swlaw.com.