Publication
Legal Alert: Asking for a California Customer’s ZIP Code May Cost You
On February 10, 2011, the California Supreme Court issued an opinion holding that any business that asks for a customer’s ZIP code in the process of completing a credit card transaction, and records that information, has violated the Song-Beverly Credit Card Act of 1971. In the case before the court, the plaintiff alleged, and the defendant did not dispute, that the ZIP code was used by the defendant to obtain the customer’s address (having already collected her card number and name from the credit card itself). This information was then used to market the defendant’s products and may also have been sold to other retailers.
About Snell & Wilmer
Founded in 1938, Snell & Wilmer is a full-service business law firm with more than 500 attorneys practicing in 17 locations throughout the United States and in Mexico, including Los Angeles, Orange County, Palo Alto and San Diego, California; Phoenix and Tucson, Arizona; Denver, Colorado; Washington, D.C.; Boise, Idaho; Las Vegas and Reno, Nevada; Albuquerque, New Mexico; Portland, Oregon; Dallas, Texas; Salt Lake City, Utah; Seattle, Washington; and Los Cabos, Mexico. The firm represents clients ranging from large, publicly traded corporations to small businesses, individuals and entrepreneurs. For more information, visit swlaw.com.
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