Emerging Business Program | How To Attract, Motivate, and Retain Employees in 2026

January 7, 2026
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It’s not easy being an employee these days.

Economic challenges — such as inflation, weakening demand, supply chain issues, and the rise of artificial intelligence — are triggering layoffs, salary cuts, and benefit reductions in virtually every industry. Even those who have not been personally affected must contend with an uncertain economic future and the fear and stress that such uncertainty breeds. It is little wonder that employee morale is at an all-time low. Business owners may know that low employee morale translates into deteriorating productivity and, ultimately, reduced revenue.

But what can today’s business owner do to re-energize their team while protecting the company’s long-term value? And how can those businesses looking to hire attract and motivate new talent? So, what must an entrepreneur or business owner do to successfully navigate the process?

Topics for this complimentary seminar will include:

  • What different generations of employees want in 2026
  • Preserving culture in a hybrid work-from-home model
  • Creating job security with employment agreements
  • Proper use of performance bonuses
  • Giving employees “ownership” without giving up equity — phantom stock and liquidity bonuses
  • Making employees owners — stock options and restricted stock
  • Ownership without the tax bill — the LLC profits interest

If you have any event-related questions, please contact Justin Barganski.


Time

January 07th, 2026 from 8:00 AM - 9:00 AM


Location

Virtual (Zoom)


Brian J. Burt, Partner in our Phoenix location.
Brian J. Burt,
Partner
Media Contact

Olivia Nguyen-Quang

Associate Director of Communications
media@swlaw.com 714.427.7490