Emerging Business Program: How AI is Reshaping Your Buyers’ Behavior

Artificial intelligence isn’t just changing how companies market—it has fundamentally changed how buyers discover, research, and choose the businesses they buy from. As AI becomes part of the buying journey, many of the marketing strategies that worked for the past 20 years are becoming less effective, creating both challenges and opportunities for growing businesses.

Join Snell & Wilmer partner Brian Burt, and his guests, Mark and Renee Yeager, founders of Yeager Marketing, for an executive briefing that distills the latest research from Forrester and other leading industry analysts into practical insights for business owners. Rather than drowning you in data, we’ll explain—in plain English—what has changed, why it matters, and the actions you can take today to stay visible, build trust, and compete successfully against much larger organizations. The session adapts the same executive briefing Yeager Marketing presents to executive leadership teams, tailored specifically for founders and emerging businesses.
Topics for this complimentary seminar will include:

• How AI is changing the way buyers discover and evaluate companies
• Why many traditional marketing strategies are no longer producing the same results
• The biggest shifts in buyer behavior every business owner should understand
• What the latest research says about the future of marketing
• Practical strategies to help smaller businesses compete with larger brands
• The marketing priorities that will drive growth in the years ahead

Wednesday, September 2, 2026
8:00 a.m. to 9:00 a.m. Arizona Time
Virtual Session