Emerging Business News of the Week – 9.15.24

* The 10 Reasons Top Founders Are Building Personal Brands [Forbes]

* How Small Businesses Can Cut Costs Without Sacrificing Employee Engagement [Inc]

* She Started a T-Shirt Side Hustle as a Recent Grad Working at ‘People’ Magazine. It Led to a DM From Levi’s and $400 Million [Entrepreneur]

* Why Reddit is the internet’s last great hope [Fast Company]

* Sam Altman’s lesser-known crypto project wants to scan the world’s irises [CNNBusiness]