Your Brand Matters - Benefits of a Sound Trademark Strategy

Successful businesses share many common traits including the ability to execute a well-reasoned business plan and effectively market and sell their products and/or services. Surprisingly, many companies neglect to incorporate these business tenets when selecting trademarks for their products and services. Utilizing a comprehensive branding strategy can help increase sales of company products and services, extend the associated product life cycle and increase overall company market value. From a legal perspective, strong trademarks also increase the breadth and types of protection available to the company's trademarks. In today's increasingly competitive and expanding marketplace, the importance of differentiating a company's products and services and strengthening its competitive barriers cannot be overstated.

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