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EB News of the Week – 12/28/15

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alien-65431_1920* How a ‘Star Wars’ Toy Company Turned Total Disaster Into a $9 Billion Marketing Triumph  [Inc]

* Tuft and Needle Sees Explosive Growth In Mattress Sales  [ArizonaRepublic]

* Silicon Valley’s most secretive startup raises $880M  [CNBC]

* How 10 CEOs Keep Company Culture Alive, Even as Their Startups Expand  [Entrepreneur]

* Here’s The Secret To Managing A Startup During School  [Forbes]